Putting Breaking Bad on Netflix is credited for the ratings surge the AMC series has been experienced this season as more and viewers discover the serialized drama. ABC is hoping for a similar bump for the second seasons of its returning serialized dramas, Once Upon A Time, Revenge and Scandal.
In a unusual move so early into series’ runs, the complete first seasons of the three ABC shows are being made available for U.S. members to watch instantly on Netflix and will become exclusive to Netflix at the end of the month. The move is timed to get the three series out just days before their second-season premieres.
Disney-ABC has always been more open than its counterparts to video subscription services, including signing the first deal with iTunes back in the day. A number of its series, including Grey’s Anatomy, Private Practice, Desperate Housewives and Lost, already have its previous seasons available on Netflix. The decision to put Once Upon A Time, Revenge and Scandal on Netflix is in stark contract with CBS’ policy on its series. For example, drama Person Of Interest, also heading into its second season, cannot be seen anywhere online, which has been a bone of contention with its creators.